AI News Monitor

Generative AI Awareness and Usage Remain Low in Pakistan, Study Reveals

A recent study conducted by Ipsos highlights the slow adoption and limited awareness of Generative Artificial Intelligence (Gen. AI) in Pakistan. Despite the technology’s rapid evolution and global significance, only 4% of Pakistanis are aware of Gen. AI, and a mere 3% actively use it. In contrast, general AI awareness in the country stands at…

Will Chester
2–3 minutes
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Panorama of Wazir Khan Mosque, Lahore, Pakistan

A recent study conducted by Ipsos highlights the slow adoption and limited awareness of Generative Artificial Intelligence (Gen. AI) in Pakistan. Despite the technology’s rapid evolution and global significance, only 4% of Pakistanis are aware of Gen. AI, and a mere 3% actively use it. In contrast, general AI awareness in the country stands at 35%, showcasing a significant gap in understanding and accessibility.

The study, based on a nationwide survey of over 1,000 internet users in Pakistan (March 2024), underscores that Gen. AI adoption is notably higher among females, youth, and highly educated individuals.

Limited AI Adoption and Usage Trends

Among those who utilize Gen. AI, ChatGPT emerges as the most popular platform, followed by QuillBot and Imagine AI. The primary use cases of the technology in Pakistan revolve around:

  • Education and Learning (75%)
  • Visual Creativity, such as image and video generation (12%)
  • Marketing and Advertising (12%)
  • Computer Programming (10%)
  • Accounting and Finance (8%)

Divided Opinions on Job Market Impact

While AI adoption remains low, Pakistanis are divided on its potential impact on employment. 51% believe Gen. AI will increase job opportunities, while 49% fear it could lead to job losses. The uncertainty underscores the necessity for AI literacy programs to help the workforce adapt to technological advancements.

Public Understanding of AI Remains Vague

The report also sheds light on a widespread misconception of AI’s capabilities. Many Pakistanis associate AI with robots, automation, and mechanical problem-solving, rather than recognizing its diverse applications in creative industries, research, and professional tasks.

Bridging the AI Awareness Gap

With 85 million internet users in Pakistan, the study highlights an urgent need for increased AI education and training programs. Encouraging AI-driven innovation and fostering digital literacy will be crucial in ensuring Pakistan remains competitive in the global technological landscape.

As AI continues to transform industries worldwide, experts urge policymakers, educators, and industry leaders to take proactive measures in integrating AI education into the curriculum and workplace training programs.

Conclusion

While Pakistan’s AI journey is still in its early stages, the potential for growth remains vast. With targeted awareness campaigns and strategic investments in AI education, Pakistan could harness the full power of Generative AI to drive economic and technological advancement in the coming years.

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