AI News Monitor

TikTok has rolled out an artificial intelligence-powered chatbot within its Seller Center platform, designed to assist brands in promoting and selling products more effectively in the app.

Dubbed the “Seller Assistant,” the new tool is integrated into TikTok’s commerce management system and offers real-time guidance, performance insights, and tailored recommendations for product listings. The company describes it as an “intelligent, self-solving tool” that helps sellers complete time-sensitive tasks with greater efficiency.

“Seller Assistant isn’t just a chatbot, it’s a leap forward in how TikTok Shop is supporting its seller community,” TikTok said in a statement. The tool provides advice on optimizing listings, improving visibility, and accessing key performance data—all aimed at enhancing in-app sales.

Though TikTok’s promotional language may lean toward the hyperbolic—calling the feature a “bold step toward a future where sellers optimize their shops effortlessly”—the tool could prove useful as the platform pushes further into e-commerce. TikTok has been steadily expanding its shopping features, including live-stream sales, which saw a threefold increase during last year’s Black Friday.

While in-app shopping has yet to reach the mainstream adoption seen in some Asian markets, TikTok reports growing traction, with over 100 million creators going live in 2024. If the platform remains available in the U.S. amid ongoing regulatory scrutiny, it could become a more significant player in social commerce—making tools like Seller Assistant increasingly valuable for brands looking to capitalize on the trend.

For now, sellers can test the AI assistant to refine their strategies. But whether it’s a game-changer or just another chatbot, its real impact will depend on how TikTok’s shopping ecosystem evolves