In a significant leap toward reshaping how users interact with information online, Google has begun rolling out its most powerful artificial intelligence tools directly into Search, offering subscribers access to capabilities that promise to transform everything from coding to consumer decision-making.
At the heart of the update is Gemini 2.5 Pro, Google’s latest and most advanced AI model, now available within AI Mode in Search. Designed to tackle complex reasoning, math, and coding queries, Gemini 2.5 Pro allows users to explore intricate questions with more depth, supported by dynamic links for further learning. Users subscribed to Google AI Pro or AI Ultra can now toggle between the default all-purpose model and the 2.5 Pro option — marking a shift toward personalized AI-enhanced inquiry.
But the most groundbreaking addition may be Deep Search — a feature Google describes as its “most advanced research tool” to date. Instead of returning a simple list of links, Deep Search works behind the scenes, running hundreds of related queries, synthesizing diverse sources, and assembling a comprehensive, citation-rich report in minutes. Whether you’re preparing a detailed market analysis or planning a major life purchase, Deep Search aims to compress hours of research into a few intelligent prompts.
“AI Mode is evolving from a helpful assistant to a fully equipped research partner,” said a Google spokesperson in a release accompanying the rollout. “We’re giving users access to the forefront of our innovation — right inside Search.”
Google is also introducing an agentic AI feature that performs real-world tasks on users’ behalf. In an initial rollout, Search can now call local businesses to inquire about services and availability — think of booking a pet grooming appointment or checking dry cleaning prices — all without the user making a single phone call. Results are consolidated and surfaced in real time, helping streamline everyday errands.
While these features are debuting for Google’s AI Pro and Ultra subscribers in the U.S., the company says broader availability is on the horizon. Businesses remain in control through their profile settings, ensuring transparency and consent in how AI interacts with customers.
As generative AI becomes more central to search and productivity, Google is signaling that its future lies in agentive intelligence — not just serving up information, but acting on it. And with Gemini 2.5 Pro at the helm, Search is no longer just a portal to the internet — it’s becoming a capable digital collaborator.





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